Granola pricing: Plans, features, and ROI calculator for teams

TL;DR: Granola offers Free, Business ($14/user/month with CRM integrations and team folders), and Enterprise ($35+/user/month with SSO). Bot-free architecture captures audio without joining meetings allowing you to focus on the task at hand rather than writing notes. Granola Recipes enable you to be more efficient with post-call actions such as writing follow-ups.

Granola captures device audio without joining as a visible participant, so no bot appears in the call and no recording announcement plays. You jot notes during the meeting then enhance them afterward with context from the transcript, receiving perfectly formatted notes and the ability to take post-call actions using Recipes.

This guide breaks down exactly what you get on the Free, Business, and Enterprise plans and how to calculate ROI for your team.

Detailed breakdown of Granola plans

Plan	Price	Best for	Key limitation
Free	$0 (unlimited meetings)	Professionals in back-to-back meetings who don't want to lose context	Limited meeting history
Business	$14/user/month	Sharing notes across teams with CRM integration and MCP	API access requires Enterprise plan upgrade
Enterprise	$35+/user/month	Sensitive meetings requiring SSO and compliance controls	Custom contracts only

The Free plan: unlimited meetings

The Free plan includes AI-enhanced notes transcription for unlimited meetings.

What's included:

• AI chat to query transcripts
• Real-time transcription during meetings
• Templates for different meeting types
• People & Companies views to organize notes
• Shared folders for collaboration
• Unlimited meetings

What's not included:

• Integrations with Slack, Notion, HubSpot, or CRMs
• Advanced AI thinking models for complex queries

"It's literally the best. It doesn't join your calls like other AI note takers (that was big for me) and the AI is ACCURATE." - Verified user on G2

The Free plan lets you reduce meeting admin and test Granola's bot-free architecture before committing.

The Business plan: team collaboration and integrations ($14/user/month)

The Business plan unlocks full team capabilities for $14 per user per month. This tier includes everything teams need to build institutional memory across customer calls, hiring loops, and sales pipeline reviews.

Key features included:

1. Unlimited meeting notes and history: No caps on transcription or storage duration
2. Team shared folders: Create folders for Sales Calls, Customer Feedback, or Hiring Loops that multiple team members can access
3. CRM integrations: Native sync with HubSpot, Affinity, and Attio
4. Workflow automation: Connect via Zapier to push meeting data into Salesforce, Asana, or Google Sheets
5. Granola MCP: Connect your meetings to AI app of choice.
6. Slack and Notion integrations: Auto-post summaries to channels or export meetings as Notion database rows
7. Advanced AI thinking models: Access to higher-tier LLMs for complex chat queries across meeting folders
8. Individual model training opt-out: Opt out of AI model training on your own data
9. Consolidated billing and admin controls: Manage team licenses from a single account

The Slack integration auto-posts summaries after meetings end. You can route deal summaries to pipeline channels, send customer feedback to feature request threads, or push board action items to leadership channels.

"The AI Summary templates. Being able to choose what type of meeting it is and the notes being sumamrized accordingly. Also, the fact that Granola does not need to join your meeting." - Verified user on G2

The Business plan's chat with folders feature enables cross-meeting intelligence. Ask "What are the top feature requests from enterprise customers this month?" and Granola searches every customer call in your shared folder, finds patterns, and cites specific conversations.

The Business plan works when your team needs to query across meetings, sync notes to existing tools, and build knowledge that survives employee departures.

The Enterprise plan: security and control at scale ($35+/user/month)

Enterprise starts at $35 per user per month and adds governance controls for organizations with compliance requirements or large-scale deployments.

Key differentiators:

1. Single Sign-On (SSO): Integrate with Okta, Azure AD, or Google Workspace for centralized authentication
2. Organization-wide model training opt-out: All employees automatically opted out of AI model training by default
3. Admin controls for meeting link sharing: Set policies preventing external link sharing of sensitive meetings
4. Priority support with dedicated contact: Direct access to customer success team
5. Usage analytics: Track adoption metrics, meeting volume, and feature usage
6. Public API access: Available to workspace administrators for building custom integrations and automations

The Enterprise plan includes SOC 2 Type 2 certification completed in July 2025. We achieved compliance in just three months instead of the typical 12-18 month timeline because our architecture deletes audio immediately after transcription.

Enterprise also includes the Heads Up feature currently in pilot. This allows org-wide messaging to notify meeting participants that Granola is being used, addressing consent requirements in two-party consent states or heavily regulated industries.

The Enterprise plan works for organizations requiring GDPR compliance, contractual AI training prohibitions, or centralized admin controls across 50+ users.

ROI calculator: Is Granola worth the investment?

Calculating time savings per employee

The direct ROI calculation for Granola starts with time saved on manual note-taking and CRM updates. While exact savings vary by meeting cadence and documentation needs, here's a representative analysis:

Sample calculation for regular meeting participants:

• Annual compensation: $150,000/year
• Effective hourly rate: $72/hour
• Meetings per week: 10 (customer conversations, team syncs, planning sessions)

Time investments without automated tools:

• Note-taking and documentation: 1-2 hours weekly
• CRM and system updates: 3-5 hours weekly
• Total: 4-7 hours weekly at $72/hour = $288-504 weekly cost

With Granola Business ($14/month = $168/year):

• Automated CRM sync via integrations
• AI-enhanced notes reduce manual typing
• Potential weekly savings: 3-5 hours
• Annual time savings value: $11,232-18,720

For a team of 8 people in daily meetings, the annual Granola cost of $1,344 generates measurable time savings through automated documentation and CRM sync.

The example illustrates a typical knowledge-work scenario, actual savings vary by team and meeting volume.

"I find Granola incredibly easy to use across both the phone and app version, including on Microsoft and MacBook platforms. Its intuitive design makes it user-friendly, enhancing my efficiency during busy times. I particularly appreciate how Granola's features align with my workflow, especially the ability to interact with and query chat and note data." Dean M. on G2

The value of institutional memory

Beyond time savings, preserving institutional knowledge provides ROI that's harder to quantify but often more valuable. When a key team member leaves after 18 months, they take context from hundreds of customer conversations, product decision rationale, and hiring signals from dozens of interviews.

With our shared folders and chat capabilities, departing employees' meeting history stays searchable. New hires query "Why did we decide to build X before Y?" and get citations from specific product roadmap discussions with supporting customer quotes.

"It's simply the easiest tool I've discovered for capturing notes during meetings... Granola is the one tool I continuously have up during my day whether in a meeting or going back to 'ask questions' about what happened during the meeting." - Andy C. on G2

When discretion matters most

The $14/month Business plan cost makes sense when one sensitive meeting justifies the entire subscription. Here's where our architectural choices create value:

1. Confidential conversations where bot presence kills trust

Board meetings, M&A discussions, recruiting calls, and investor pitches require documentation but can't tolerate visible recording technology. When a bot joins the Zoom participant list, people ask why they're being recorded. The conversation becomes guarded.

Granola captures device audio locally with no visible participant, so meeting participants see a clean Zoom list. You get structured documentation while the conversation stays natural.

"Granola nails exactly what I need: clean, reliable meeting transcripts and smart follow-up summaries without any fluff. I use it for nearly every call to stay focused on the conversation instead of scribbling notes. The follow-up action items are especially useful. Huge time saver." - Verified user on G2

2. Human-in-the-loop enhancement vs full automation

Bot-based tools start with everything and try to summarize. We start with your judgment about what matters. You jot "Pricing concerns" during the conversation. When the meeting ends, you click "Enhance notes" and Granola finds every pricing discussion in the transcript and adds relevant quotes. Your notes stay in black. AI additions appear in gray. You control what stays and what gets deleted.

The AI enhancement guided by your notes preserves what you cared about in the moment.

3. Privacy through architectural deletion

Granola doesn't store audio recordings. Audio gets transcribed in real-time, then deleted. No audio files exist anywhere. This architectural choice trades audio playback for privacy.

Third-party AI providers (OpenAI, Anthropic) are contractually prohibited from training on your data. Enterprise customers get org-wide model training opt-out by default.

4. Post-meeting intelligence creates compound value

With chat with folders, you can query "Why are we losing deals this quarter?" across all pipeline calls. Or ask "Which UX issues come up most often?" across customer research sessions. All answers include source citations linking to specific meeting transcripts.

"With Granola I don't have to worry anymore about taking meeting notes, I can just write down things I really care about and let Granola take care of the rest. Love that I can easily share my notes with my colleagues as well, and that we can all chat with the meeting transcript so everyone can see the full context of the meeting, even if they weren't there." - Jess M. on G2

If you'd like to try an AI notepad that turns your conversations into awesome notes and automate the busy post-call admin work, download Granola for Mac, Windows, or iOS, connect your calendar, and see what the hype is all about.

Frequently asked questions

Is there a free trial for the Business plan?

Granola does not offer a trial. The Free plan provides unlimited meetings to test the product before upgrading.

Do you charge for external guests in meetings?

No. We charge per user account, not per meeting participant.

Can I cancel anytime?

Yes. Business plan subscriptions can be canceled anytime.

What happens to my notes if I downgrade from Business to Free?

Meeting history becomes inaccessible but isn't deleted.

Does Granola work on Android?

Not yet. Granola supports macOS, Windows, and iOS. Android is planned but has no public release date.

Is Granola HIPAA compliant?

No. We're SOC 2 Type 2 certified and GDPR compliant but don't offer HIPAA compliance today.

Can I use Granola for therapy or medical appointments?

Technically yes, but check consent requirements in your state and ask permission before transcribing sensitive conversations. Bot-free architecture doesn't eliminate consent obligations.

Key terminology

Device audio capture: The technical approach where Granola accesses your computer's microphone and system audio directly to transcribe meetings. Unlike bot-based tools that join as visible participants, device audio capture happens locally on your machine.

Bot-free architecture: Our core differentiator. No artificial participant joins your Zoom, Meet, or Teams call. No recording announcement plays.

Transcribe vs record: Granola transcribes meetings (converts speech to text) but doesn't record them (store audio files). This distinction matters for privacy and compliance.

SOC 2 Type 2: A security certification proving that our data handling practices meet independent audit standards. We achieved this in three months instead of 12-18 because our architecture deletes audio immediately.

Human-in-the-loop: The product philosophy where you jot notes during meetings and AI enhances them afterward, rather than fully automated summaries.

Model training opt-out: The ability to prevent third-party AI providers (OpenAI, Anthropic) from using your meeting transcripts to train future AI models. Available on all plans including Free.

Shared folders: Team collaboration feature where multiple users access the same collection of meetings. Enables cross-meeting queries.

Chat with folders: The capability to query across all meetings in a shared folder simultaneously, asking questions and getting citations from specific conversations.