It's actually unbelievable how good granola.ai is. It replaces writing documents. It's the killer user research tool. The ability to "chat with the transcript" to come back to a point that was made is pure gold. There's no going back to pre-granola days.
Challenge
Capturing every prospect's unique needs from nonstop sales calls
As a sales engineer at Vercel, Brandon Corn is constantly jumping between meetings with potential prospects — each with their own unique tooling and infrastructure needs. To keep Vercel's sales pipeline strong and ensure opportunities don't go cold, capturing every bit of intelligence from these meetings is a top priority.
The problem? His existing transcription tool couldn't keep pace.
While the tool helped Brandon streamline note-taking and stay present in each sales conversation, it still left several gaps. Its clunky UX didn't integrate well with Vercel's existing workflows, and in the chaos of constant context switching, he often found himself forgetting to hit "record." This led to lost insights and many last-minute attempts to record everything manually.
The tool's slowness in processing calls and generating searchable transcripts was a much bigger blocker. "I can't afford to wait five hours to access my meeting notes," Brandon shares. "If I can't get my AEs actionable takeaways and my prospects quick follow-ups in the free windows that I have after a call, the lost time just compounds."
Brandon realized that the only way to boost GTM collaboration and keep deals moving was to onboard a new solution that could:
- Instantly generate insightful meeting recaps — Brandon's ideal tool would automatically join every sales call without a manual prompt. Then, it would capture each prospect's needs and turn them into digestible (and queryable) summaries that he could analyze in seconds.
- Streamline note-sharing — Asynchronous information sharing is crucial for the team, so Brandon needed a solution that could organize all calls into a centralized knowledge hub. This would empower his sales pod to quickly discuss deal progress and align on next steps.
Luckily, Brandon didn't have to look for long. When a fellow sales engineer, Garrett Tolbert, told him how Granola was singlehandedly transforming his own meeting productivity, Brandon knew he had to see for himself.
Solution
Turning prospect touchpoints into powerful GTM intelligence with Granola
With Granola's AI Notepad, Vercel's entire GTM team effortlessly captures in-depth, actionable meeting notes that help them align on sales strategies and close more deals.
Like Garrett, Brandon initially tested Granola individually — and the solution quickly became a staple of his meeting workflows. Because Brandon can join video calls directly from the Granola desktop app, meetings are captured automatically. Plus, Granola generates searchable transcripts and AI-enhanced recaps the moment each meeting concludes. As a result, he can gauge prospect sentiment, figure out how to fulfill feature requests, and act on other crucial insights in minutes instead of hours.
Within weeks of Brandon's pilot, he and Garrett suggested an enterprise license to support the rest of the GTM team. And leadership, who had also been using the AI Notepad in their own meetings, gave them the green light.
Today, Granola can convert discovery calls, demos, and POC kickoffs into structured summaries and clear action lists. But these debriefs don't prevent drilling down either. Say Garrett needs to recall a specific technical pain point a prospect mentioned in passing. Granola enables him to chat with one (or multiple) transcripts to surface everything that's been said on that topic. "Being able to retrieve context later is so helpful," Garrett says. "Now, I can prioritize building trust with prospects in the moment."
Sharing notes is just as painless as generating them. It only takes a few clicks for Brandon or Garrett to upload their recaps to Notion or add them to Granola's shareable folders. With this reliable conversation archive, sales engineers and AEs can swiftly sync on sales scripts and solution designs while getting ahead of deal risks and coordinating all the follow-ups it takes to close.
The impact doesn't end with streamlined note-taking and sharing. The team has recently been experimenting with Granola's Recipes feature, which empowers them to combine AI prompts with real work context. For example, Brandon might ask Granola's AI to analyze all his pod's recent sales calls to surface common patterns and give practical advice for improving their process. "Granola is like if Claude or ChatGPT automatically knew my full work environment," Brandon says. "I can use it to save time on complex tasks and troubleshoot any issue."
With Granola, the opportunities to uncover insights and improve outputs are endless. It's an excellent efficiency unlock for a busy GTM team juggling a steady stream of high-value prospects.
Results
Effortless prospect insights, powerful GTM collaboration, and 11 hours saved weekly per user
With Granola, Vercel turned a sea of sales conversation data into a collective knowledge repository that actively informs GTM strategy. Now, Brandon and the entire GTM team save time, get much more from their sales meetings, and run every opportunity as a united front.
- 100% adoption rate across GTM teams
- 11 hours saved weekly per user
- 25% GTM team productivity increase
Looking forward, Brandon is eager to get more creative with his Granola Recipes, having seen firsthand what efficiencies they can drive.